Bada boom bada bing! This might just be what Microsoft is going to call it's latest search engine, Microsoft Bing. Catchy isn't it? What we originally thought was going to be called Kumo, is getting renamed according to many sources close to Microsoft.Advertising Age, an advertising trade magazine, said Microsoft will spend nearly $100 million in advertising dollars on print, online, and TV in order to get the word out on its new search engine, Bing. In comparison, Google only spent $25 million in total last year for its advertising efforts. Then again, does Google really need to advertise its products? We saw some Google Chrome TV commercials last week and that's the latest ones I've seen in some time from Google.
Read more: Tech Fragments
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