Cooling

Thermochill

Thermochill ARE a company with an interesting marketing strategy. A rather simple and effective stratagem entitled ‘Offer an alternative to all’. Thermochill has built a reputation by making solid products and it is that ‘goodwill’ that they thrive upon. The list of Thermochill products are growing increasingly larger, with radiators, compression barbs and now coolant amongst its portfolio. Through this approach they could have a chance at alienating their existing customer base by producing (according to some of the hard core water cooler enthusiasts) a product based on marketing hype. However in all fairness time will tell whether this is a good idea or not.

Read more: OverClockersTech

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